Marketing

Each and every organisation needs to conduct ongoing marketing research. To reach the target audience and meet sales targets, market research is essential for gathering knowledge on the newest trends and gaining a competitive edge. Market research can offer potential answers to a variety of problems that might occur in a business setting. Understanding the current market share, the needs of current customers, and identifying new areas for expansion and potential clients are all made possible by market research.

Finance

Financial research is necessary for any business organization to be aware of its financial worth by investigating its financial statement and other public documents. It helps the organisation to manage funds and portfolios and calculate investment risk. For any firm to grow, it must be financially secure and have sufficient funds. This is a subject that needs more research than ever.

Human Resource

The most valuable resource for every company is its workforce. Appropriate steps ought to be done to boost retention and decrease attrition. "The search and analysis of facts to the end that personnel resentment can be resolved or principles and laws governing their solutions derived" is what HR research is defined as. Understanding what works, what doesn't, what needs to change, and the kind and scope of those adjustments are all made possible by HR research.

Finance

A nation's economy is influenced by many uncontrollable elements, most of which are related to its population, climate, demography, education, infrastructure, policies, and a host of other variables. Nonetheless, given the current circumstances, it is exceedingly susceptible to world events. The ideal allocation of resources within a community or an organisation is the subject of economics. Research in this area would be the most difficult because of how many different things have an impact on the economy. It can offer likely solutions for a variety of problems, including macroeconomic swings, market volatility, recession risk, etc.

• Mr. S. Merlin, 2023, The role of work- life balance and organizational performance among employees of health care sector. The patent Office Journal No. 40/2023.
• Mr. S. Merlin, 2021, Accounting for Decision Making. Thakur publications, ISBN No. 978-93-5480-082-5.
• Mr. S. Merlin, 2022, Occupational stress and ill health for staff in private universities, in Tamilnadu. Journal of Algebraic statistics. https://publishoa.com/index.php/journal
• Mr. S. Merlin, 2023, A Speculative exemplary on brand awareness in competitive indian market. Journal of Algebraic statistics.ISBN:0972-8945.